• Consumer Products

    Consumer Products

    What kind of products company are you? That’s right, a consumer products company. That’s why smart companies are finding new ways to keep consumers at the center of their business.

    “In this era of disruption, the power of data-driven insights is radically changing how brands engage in new markets, compete against new entrants, and meet the demands of their consumers.”?—Tim Bridges, Executive Vice President, Global Sector Lead, Consumer Products, Retail and Distribution

    Changing consumer demands drive digital transformation

    Consumers want direct engagement with your company, and they want it now. That engagement will increasingly be personalized, intelligent – and digital.

    In fact, 55% of consumers prefer to engage with your brand through a mix of artificial intelligence and human interaction.1 And for consumers who are emotionally engaged with your brand:2

    • 80% expect you to know their preferences.
    • 75% demand a uniquely targeted shopping experience.
    • 83% prefer multiple ways of interacting with you.
    • 90% want real-time responses.

    Capgemini is purpose-built to guide consumer products companies as they master these market shifts and tech-triggered trends. Our team of consumer products experts works with you to create a digital vision and a transformation road map. We equip you to start projects today that ladder up to long-term strategic goals.

    Capgemini knows from experience how to optimize consumer products operations across the value chain. We employ proven methodologies to adjust the levers of platforms, applications, processes, change, leadership, talent, and culture.

     

    Achieving culture shift

    Achieving culture shift

    Capgemini’s Accelerated Solutions Environment (ASE) helped supercenter operator Meijer reduce...

    Conversational Commerce Proposition

    Conversational Commerce Proposition

    Are you ready to listen to your customer? Really listen?

    Digital solutions

    Digital solutions

    Wonderful customer experiences come from digital reinvention.

    Digital Transformation

    Digital Transformation

    Scaling up digital projects? Here’s a check-list for QA & Testing

    ERP solution

    ERP solution

    Our ERP expertise increases your employees’ productivity.

    Inventive Shopping

    Inventive Shopping

    Inventive Shopping focuses on the crucial question, what kind of retailer do our customers...

    Optimized operations

    Optimized operations

    Simplified operations leads to enhanced employee satisfaction

    Restarting retail for a brave new world

    Restarting retail for a brave new world

    Capgemini Retail Recovery Framework to tackle the crisis of restarting retail

    The Smart Digital Store

    The Smart Digital Store

    Bring the digital world into your store and open up new ways to engage with consumers,...

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