• Retail

    You’re a retail leader. But you’re also a consumer. Would you be delighted by the customer experience your brand is delivering?

    Unlocking the True Value of Retail with the Smart Digital Store
    “We can deliver a whole new range of business value to the retailer, save costs, and create new experiences.”
    —Katja van Beaumont, Global Offering Leader, Smart Digital Store

    Changing consumer demands drive digital transformation

    As a retailer, you recognize the seismic shifts taking place in the industry. But you’re equally aware of them as a consumer yourself. Rapidly changing consumer demands – plus powerful market disruptors and new business models – are upending the industry:

    • Consumers have heightened expectations for new forms of engagement. Conversational commerce is expanding quickly, with smart-speaker sales pegged to nearly quintuple to $3.52 billion by 2021.1
    • Voice assistants will become a dominant mode of consumer interaction by 2021. In fact, 40% of consumers will prefer voice assistants to a company website or app, and 31% will prefer them to visiting a store.2
    • Cybersecurity is now a top-3 factor when consumers select a primary retailer, outranking loyalty programs and brand reputation. What’s more, 40% would increase their online spend at least 20% if their primary retailer gave them security assurances that competitors did not.3

    Capgemini is purpose-built to guide retailers as they master these market shifts and tech-triggered trends. Our team of retail experts works with you to create a digital vision and a transformation road map. We equip you to start projects today that ladder up to long-term strategic goals.

    Capgemini knows from experience how to optimize retail operations across the value chain. We employ proven methodologies to adjust the levers of platforms, applications, processes, change, leadership, talent, and culture.

    Real-world solutions for real-world results

    At Capgemini, digital transformation isn’t just a concept. Our retail clients are already taking bold steps to succeed in a consumer-driven landscape:

    • A quick-serve restaurant frontrunner is leveraging digital technologies and innovation to transform the customer experience.
    • A luxury fashion brand is transitioning retail experience to lifestyle to fortify customer loyalty.
    • A home-improvement heavyweight is redefining the urban store and the value-added service model.
    • A furniture and housewares icon is extending the brand through new purchasing options.

    Discover how Capgemini can help you create and realize a better future for your retail business.

    1 “Gartner Says Worldwide Spending on VPA-Enabled Wireless Speakers Will Top $3.5 Billion by 2021,” Gartner, August 2017
    2“Conversational Commerce Why Consumers Are Embracing Voice Assistants in Their Lives,” Capgemini, January 2018
    3“Cybersecurity: The New Source of Competitive Advantage for Retailers,” Capgemini, May 2018

    Our Services

    Achieving culture shift

    Achieving culture shift

    Capgemini’s Accelerated Solutions Environment (ASE) helped supercenter operator Meijer reduce...

    Conversational Commerce Proposition

    Conversational Commerce Proposition

    Are you ready to listen to your customer? Really listen?

    Digital solutions

    Digital solutions

    Wonderful customer experiences come from digital reinvention.

    Digital Transformation

    Digital Transformation

    Scaling up digital projects? Here’s a check-list for QA & Testing

    ERP solution

    ERP solution

    Our ERP expertise increases your employees’ productivity.

    Optimized operations

    Optimized operations

    Simplified operations leads to enhanced employee satisfaction

    The Smart Digital Store

    The Smart Digital Store

    Bring the digital world into your store and open up new ways to engage with consumers,...

    The Smart Digital Store Connects with Shoppers to Unlock the True Value of Retail

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